top of page

2 Minute Life Insurance Needs Analysis

Tools to Build Your Sales


Providing a needs-based analysis to clients helps them gain understanding on  how life insurance can work for them and protect their families. Three-quarters of shoppers who received a needs analysis bought life insurance, as compared to less than half of those who didn’t have a needs analysis.*


Who’s at risk?

 -Three in ten American households (35 million) are uninsured and half say they need more life insurance.*

 -More than half of Gen X and Y households – representing 30 million people – need more life insurance.*

 -The middle market represents the largest segment of uninsured households, with half (36 million) admitting they need more life insurance.*

 -Seven in ten women agree that life insurance is a necessity and all people should have it (only 62 percent of men believe this to be true).*

 -One-third of wives own no life insurance at all – despite the fact that 7 in 10 households are dual-income households, and nearly 30 percent of wives earn more than their husbands.**




*Facts from LIMRA
Life Insurance Awareness Month, September 2012


**Annual Social and Economic Supplements, 1988–2010, Current Population Survey, U.S. Bureau of Labor Statistics







bottom of page